Today is “Corus Feeds Kids” and we were privileged to be on the morning show with Colleen and Darrin on Vinyl 95.3 this morning.

Click play below for the audio of Chris on the radio this morning.

CORUS FEEDS KIDS DAY – THURSDAY, MAY 17, 2012

Thursday, May 17, 2012 marks Corus Entertainment’s inaugural Corus Feeds Kids Day, a campaign designed to help alleviate childhood hunger and raise funds for local food banks across Canada. Corus’ Television and Radio properties will use their megaphone to introduce a focused national media campaign encouraging viewers and listeners to support Corus Feeds Kids through local food banks. Vinyl 95.3 has decided to support The Mississauga Food Bank!

Beginning Thursday, May 3, and for a period of two weeks, Corus Entertainment’s portfolio of 37 Radio stations will feature: PSAs, creative on all brand websites, E-blasts through station newsletters, on-air segments featuring special guests, social media engagement and maybe even some  remotes live from the food bank!

Listeners will be encouraged to support Corus Feeds Kids by making a donation to a local food bank on Thursday, May 17. All proceeds will benefit the food banks we partner with in our local communities. So tune into  Vinyl 95.3 to hear how you can support the food bank! We’ll be coming to you live on May 17th from 7:30-8:30am.

CORUS FEEDS KIDS BACKGROUND INFO

Since the Company’s launch in 1999, Corus Entertainment has had a long and successful track record of corporate social responsibility that encompasses community, employees, industry engagement and environmental initiatives. To date, through our philanthropic efforts, Corus has contributed over $148 million through fundraising drives, air-time support and cash contributions to the communities we serve.

In 2011, Corus carried out a comprehensive review of the Company’s existing philanthropic efforts to align its corporate giving strategy more closely with its brands and audiences, which include kids and families. With the launch of Corus Feeds Kids, Corus has refined its strategy to focus on nourishing children’s bodies and minds. The focus of our spring campaign is to help alleviate hunger among Canadian children, and provide them with the nourishment they need for healthy development and long term success.

Corus Feeds Kids’ goal is to raise $3 million and contribute 3,000 employee hours in three years.

The Mississauga Food Bank Spring Drive Results: Goal reached in funds raised, but not in food

Mississauga, ON May 14, 2012 – After the completion of The Mississauga Food Bank’s Spring Drive on April 30, the Greater Toronto Apartment Association Spring HOPE drive, and Hunger Awareness Week, The Mississauga Food Bank is pleased to report the following totals:

Towards the 75,000 pound food goal, 69,052 lbs were raised, 18,017 lbs of which came from the over 80 apartment buildings in Mississauga who ran food drives on April 24^th. The goal of raising $25,000 was exceeded with Mississauga residents donating $29,482 to help feed their hungry neighbours.

“We are so grateful to the Mississauga community for their incredible donations this Spring,” said Meghan Nicholls, director of marketing and fund development. “That $29,000 will enable us to provide 117,928 meals to our hungry neighbours this spring and summer. Thanks especially to the kids who donated their pennies.”

Food bank staff were especially amazed by the amount of donations received in coins, specifically pennies. Over $2,550 were raised in coins, more than $1,300 of which was pennies alone! That’s over 130,000 pennies that were sorted and rolled by staff and volunteers.

This all comes at a time when The Mississauga Food Bank does its annual survey to assess how many people are using emergency food services in Mississauga. The most recent statistics show that 64,000 people receive emergency food support from The Mississauga Food Bank each month, an increase from last year’s 38,000.

While the Spring Drive has now ended, readers can still make a difference by donating online at www.themississaugafoodbank.org or by calling 905-270-5589. Cheques can be mailed to The Mississauga Food Bank at 36-2550 Goldenridge Rd Mississauga ON L4X 2S3. Food donations can be dropped off at all Mississauga fire stations year-round.

For more information on running food drives year-round, visit www.mississaugafooddrive.org or contact Meghan Nicholls at 905.270.5589 x226 or meghan@themississaugafoodbank.org.

For Hunger Awareness Week – Canadians asked to Give it Up… for Hunger

to better understand the challenges people living in poverty face

Hunger is a complex issue with many root causes and in a country as prosperous as Canada, it’s shocking to see so many struggle to get enough food.   Close to 900,000 individuals turn to food banks for support each month in Canada, and of those, 38% are children and youth. The problem of hunger is a persistent one, with food banks providing comparable levels of food and other assistance for the better part of a decade.

Food Banks Canada, along with its provincial members and food banks across the country, including The Mississauga Food Bank are asking all Canadians to mark Hunger Awareness Week and to Give It Up for Hunger – to make a positive impact on the issue of hunger across the country.

What does giving it up really mean?  It’s as easy as three simple steps:

• Give It Up – Close to 900,000 Canadians have relied on food banks this past month.  Know what it’s like to have food out of reach by challenging yourself to give up your lunches or a food staple for the week.
• Give a Shout - Share your experience- go online and show your support via Facebook, Twitter or blogging or wear a Hunger Awareness Week sticker
• Give It Out – Donate food, funds or your time to a local food bank

“We wanted a way for anyone and everyone to feel connected to our cause and to realize that their simple actions can really change lives for those in need,” says Chris Hatch, executive director of The Mississauga Food Bank.   “We encourage everyone – students, parents, families, and the business community to join us May 7-11 and Give it Up for Hunger”.

Looking for more ways to get involved May 7-11? Contact us or visit www.hungerawarenessweek.ca  for ideas.

Hunger is a challenging problem in our country.  Yet dedicating a week to raising awareness and standing up against hunger together will leave a good feeling in anyone’s belly.

Come walk or run with The Mississauga Food Bank in one of the Mississauga Marathon events on May 5 & 6, 2012 and help raise money to fight hunger and feed hope in Mississauga.

Our goal is to engage 50 participants and raise $20,000 to help us distribute almost 2 million meals this year!

Not a marathoner? Don’t worry—there are a variety of race events you can participate in while raising funds online for The Mississauga Food Bank:

• Full marathon
• Half marathon
• Valeant Pharmaceuticals 10K
• Starbucks Coffee Hazel 5K
• 2K Fun Run/Walk

The Mississauga Food Bank team members will receive:

• FREE entry for the first 10 members to join our team
• DISCOUNTED registration fees for all runners after that
• a t-shirt displaying your support of The Mississauga Food Bank
• an entry into a raffle for a prize for every $100 each participant raises!

WHAT NEXT/HOW TO REGISTER

1. To get the free/discounted registration fee, download and complete the registration form, and email it to Meghan Nicholls.
2. If you’ve already registered, email Meghan Nicholls with your name and registration number to receive free or discounted registration.
3. For offline fundraising, print off a pledge form, and start asking your friends and relatives to pledge you!
4. For online fundraising, information is included in the registration email you will receive directly from the Mississauga Marathon – so please read it carefully.
5. For more information, visit the Mississauga Marathon Charities page, or send an email for help.

Malton Food Bank cordially extends an invitation to you to participate as honoured guests at our annual fundraising dinner to support Malton Food Bank to alleviate hunger.

The fundraising dinner for this highly needed community project will be a colourful multicultural evening.

At present the food bank is serving more than 1500 families and about 3000 clients in need per month by providing 7-10 days of emergency food to residents of Mississauga East, Brampton South & Malton areas.

Date:   Wednesday May 23,  2012

Time:  6:00 pm

Venue: Royal King Banquet Hall

Address:  181 Rexdale Blvd, Etobicoke ON

Tickets: $125 each

We hope you will be able to join us to encourage our volunteers, staff and community and bring your kind donation/sponsorship to serve the community in need. Please purchase your tickets by contacting Rukhsana Asghar by email at rasghar@oics.ca or by calling at (905) 696-9963.

April 26th, 2012 – We’re at 43,233 towards our 75,000 lb goal – lots to do before the drive ends on Monday!
We’re at $24,190 of our $25,000 goal – would you consider making a donation to help us get to $25,000?

http://bit.ly/IesTCJ

Remember our most needed items are hearty stew, peanut butter, canned veggies, canned fruit, canned fish/meat and beans.

We have a few items for auction to help push us over the top in our fundraising for A Night at the Warehouse!

HOW TO BID - INSTRUCTIONS

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Paco Rabanne Travel Eau de Toilette Spray and John Varvatos Eau de Toilette. Value: $123 Starting bid: $40 Bid increment: $10

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Mississauga, ON April 25, 2012

Following last week’s successful event, “A Night at the Warehouse”, The Mississauga Food Bank is pleased to announce they raised $100,000 to feed those who are hungry in Mississauga.

This is the first time the charity has hosted their annual fundraiser in their 10,000 square foot distribution warehouse. 325 supporters attended the casual event featuring music by the Virgil Scott Band, a live and silent auction, and a buffet of soups and breads prepared and donated by local restaurants and bakeries.

Presented by the Tim Hortons Store Owners of Mississauga and sponsored by Mercury Mortgages, Mississauga Honda, Sam McDadi RE/Max and Rogers TV Mississauga, this event was a “one-of-a-kind” gala that allowed guests inside the warehouse where food for 2 million meals a year is sourced, sorted, stored and distributed.

Meghan Nicholls, the food bank’s director of marketing and fund development and the event’s organizer, said: “We are thrilled with the results of this event and the support we received from the community. It was a really fun night, and we loved hosting our guests in our warehouse among the boxes of food that feed our hungry neighbours.”

After last week’s success and positive feedback, organizers are already planning for 2013. Photos from the event are available on the organization’s website at www.themississaugafoodbank.org/photosandvideo/.

For more information on The Mississauga Food Bank and their funding needs, please email meghan@themississaugafoodbank.org or call 905-270-5589 x226.